How design can help your business
We keep telling people how important it is not to cut back on graphic design and advertising in the current climate, so it's nice to see an article on the Design Council website that agrees with our philosophy. Design and advertising is vital for the survival of any company, more so in tough economic times. For the full article visit www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Design-in-a-downturn "When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Our research shows that more than half of the UK’s businesses: ...are looking to design their way out of downturn Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate. ...think design is more important now Similarly, 53% thought that...