Manchester United advertising campaign

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Manchester United is to run an advertising campaign in February to encourage fans and tourists to visit Old Trafford's attractions such as grounds tour and museum.

The new 'follow in the footsteps of greatness' ads feature supporters in different situations next to the club’s team members in and around Old Trafford. One fan is pictured sitting next to Sir Alex Ferguson in the dugout, another is running out of the tunnel on to the pitch alongside the United team.

Sharon Burns, venue marketing manager for Manchester United, commented: “We understand that some fans appetite for the club is insatiable. The campaign offers an opportunity to ‘access all areas’ and reminds fans that they can immerse themselves in the rich history of the world’s most famous club."

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