U*tique shop - the world's first automated luxury shop?
Innovative automated retail start-up U*tique and beauty retailer STUDIO BEAUTYMIX at Fred Segal, are 'bringing the future of luxury retail' to Los Angeles with the 'U*tique Shop'. It's the world’s first interactive, automated luxury store for “life’s little emergencies and indulgences” offering a selection of 50 iconic ‘must haves’ from today’s luxury and personal-care segments. “U*tique Shop is a luxury lifestyle brand, positioned to meet the needs of the on-the-go consumer who appreciates premium, well-crafted products,” says CEO and creator, Mara Segal. U*tique Shop features an original touch-screen interface, interactive LED lighting design, and a behind-the scenes robot who delivers fragile products from secure storage and direct into the hands of customers. U*tique collaborated with up-and-coming design talent Russell Greenberg, Director of RUX, a New York City based design studio, for the overall design of the machine. “The words upscale, automated and retail