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Showing posts from February, 2011

Hugo Boss launches motorcycle helmet

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Hugo Boss launches a new motorcycle helmet made by Portuguese helmet maker Nexx helmets. The helmet is launched as part of the BOSS Black Menswear collection and is designed to "meet the genuine lifestyle of urban men who seek the perfect unison between safety, function and contemporary design". It's made from composite thermoplastic with leather and aluminium touches. The thermoplastic helmet meets current European and American safety standards and features a special anti-UV coating, removable lining and unbreakable visor. The helmets are available in 5 colours, Vintage White, Blue Eclipse, Dark Grey, Bitter Chocolate, and Black Satin, and can be purchased from the Boss online store and selected Boss shops. Not following in the footsteps of Italian fashion label Diesel then?...

Channel 5 rebrands

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The new Channel 5 logo, copyright Channel 5 Broadcasting Ltd UK television channel 'FIVE'  relaunches with a new brand identity and reverts to their original launch name 'Channel 5' from Valentine's Day (February 14th 2011). The station was bought from RTL by Richard Desmond in July 2010. Originally launched back in 1997 the Channel aimed to bring something different, fun and exciting to the terrestrial television market. They were the 'fifth' channel, sitting alongside the existing BBC1, BBC2, ITV and Channel 4 stations. The outgoing Channel 5 logo, copyright Channel 5 Broadcasting Ltd In 2002  Channel 5  rebranded as five  in a bid to become more mainstream and appear more mature, or as they put it, "to address the gap between common perceptions of Five and the new reality of our programming". Channel 5 initially gained a reputation for poor reception and poor programme quality which presumably they tried to shake off with the rebrand

Social media - marketing your brand to a wider audience

There are many businesses that don't fully embrace or appreciate the importance of Social Media. Some dismiss it as 'something for young people' or perhaps purely as 'entertainment and fun' for out of hours. Many believe that if their business is fine as it is, then why try something different? Some are probably a little overwhelmed by the options available to them. Here's Liv Design's brief starter guide. Social media is not a replacement for current 'offline' marketing mediums (such as brochures, direct mail or advertising) or your 'online' media (websites and emarketing). It should be viewed as something to run alongside, and in partnership with, your current media methods. Not everyone can be reached as easily these days. More and more of our time is spent in front of a computer. The pressures and constraints of modern working life means that our focus becomes increasingly limited and our spare time ever-important. Working from home is