A very Alice tea collection

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There are lots of special edition packs, limited edition products and tie-ins between brands in the retail market nowadays, each hoping to attract more customers from a different market. Some of these work and some don't.

This collaboration, however, between tea and coffee specialist Whittard and Lewis Carroll's Alice in Wonderland works perfectly on many levels.

Firstly, they're both quintessentially British. They are both timeless classics from yesteryear, each conjuring up the magic and majesty of childhood and days gone by. They create a sense of nostalgia and evoke memories of our childhood. It's comforting and relaxing.

In the 1865 fantasy novel Alice attends a tea party, hosted by tea loving character Hatter and his friends. The connection between the tea brand and the books is obvious and makes perfect sense.


The range of black teas, mugs, cups, partyware and gifts feature the original beautiful illustrations of the characters from the books with watercolour accents

You'd be crazy not to love them.

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