Liberty ice cream van

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This is a great PR idea. Take a retro ice cream van, fit it with a Liberty pattern, get it out on the streets of London and hey presto! A mobile advertising hoarding that also sells ice cream! The 1950s van is promoting Liberty's new kitchenware, food and gifts collection: Flowers of Liberty, which is available in three flavours, sorry – patterns; Betsy, Theodora and Wiltshire. Nice logo too!
What better way is there to advertise and promote your products?

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