New brand identity for Liv Design
Summer's here! What better time of year is there to open the windows, kick of those sweaty shoes and roll out a new brand identity. Yes, we've rebranded (in case you hadn't noticed)… Liv Design has finally had a much needed makeover. The new full Liv Design lock-up Out goes the old logo with the classic orange robot icon (our beloved LivBot…), and in comes a new, funkier, more modern logo. The new logo mixes bespoke lettering with an adapted form of the font Regulator to create a unique identity. The smaller Liv Design icon The old dark Pantone 7540 grey has been replaced with a stronger Pantone Cool Grey 10. This also allows for easier use of the other Cool Grey family palette to form a suite of matching shades. The fluorescent orange of Pantone 821 is also replaced with a more dynamic red (Pantone 179) which is easier to produce in CMYK and for online use. Wave bye bye to Platelet and Jansen, and say hello to our new corporate font; Swiss. Swiss is a time...