Coca-Cola Olympic Torch Relay promotion

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Coca-Cola is taking part as one of the official sponsors of the London 2012 Olympic and Paralympic Games and will feature along the Olympic Torch Relay route with their Beat Fleet. The mobile festival aims to promote the event, provide entertainment, encourage recycling and help minimise waste during the event.



The Beat Fleet features a specially designed Mini, a hybrid bus, a Beat Box playing music, and a Recycling Beat van.

Coca-Cola will also be giving away limited edition bottles along the relay route to commemorate the countdown to the Olympics and Paralympics, which opens on the 20th July. 



The set comprises of 8 aluminium bottles of Coca-Cola and Coke Zero featuring special edition packaging.

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