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Showing posts from June, 2012

Coca-Cola Olympic Torch Relay promotion

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Coca-Cola is taking part as one of the official sponsors of the London 2012 Olympic and Paralympic Games and will feature along the Olympic Torch Relay route with their Beat Fleet . The mobile festival aims to promote the event, provide entertainment, encourage recycling and help minimise waste during the event. The Beat Fleet features a specially designed Mini, a hybrid bus, a Beat Box playing music, and a Recycling Beat van. Coca-Cola will also be giving away limited edition bottles along the relay route to commemorate the countdown to the Olympics and Paralympics, which opens on the 20th July.  The set comprises of 8 aluminium bottles of Coca-Cola and Coke Zero featuring special edition packaging.

Marvel and Reebok crossover - new comic character trainers

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Great news for comic fans and collectors of trainers (yes, it's a big market I'll have you know). Comic legends Marvel have teamed up with sportswear giant Reebok to create a series of limited edition trainers for the X-men and Avengers characters. Hot on the heels of DC's Converse tie-in , Marvel launches their collaboration with trainer designs for Captain America, Red Skull, Wolverine, Sabretooth, Deadpool, Chambers, Black Widow, and White Queen. Marvel Spiderman and Venom trainers and boots are coming soon (maybe in time for the new Spidey film this summer?). Check out the cute tiny Spidey booties. Ahhh... We reckon there'll be plenty more to follow.  Visit the  Marvel website  for more details and all the pictures.