Brisk Star Wars Episode I campaign

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Brisk Iced Tea (a joint venture from Pepsi and Liptons) launches a campaign in the US to promote their products and tie in with the launch of Star Wars Episode I - The Phantom Menace released in 3D in February. The campaign will use TV, digital, radio and cinema adverts, Special Limited Edition packaging and promotions, and a mobile game app called 'Brisksaber'. The campaign features Yoda and Darth Maul.

The smartphone app, available via Facebook, iTunes and Android, allows users to play and unlock new characters and objects by using codes found on specially marked packaging. Players can share their scores on Facebook and Twitter, and top-scoring players feature on a leaderboard on Facebook. 

A great example of interactive marketing using both online and offline media we think.



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