Are business cards relevant today?
If you're in business with a role where you are engaged in meeting other people in business, you'll undoubtedly have a business card. For decades this small 55x90mm (ish) bit of cardboard has been an essential piece of communication. But is it still necessary in today's digital world? Surely people are now more likely to look online for a business or a service, and that usually means looking at a company's website or social media such as Facebook, Twitter or LinkedIn for contact details? Yes, a business card acts as a permanent reminder of a contact name, or a location, or a service, but so can a favourited webpage or computer's address/contacts book. A business card is still relevant, perhaps even more now. Times are changing, that's true, so it's time to think a little differently about the role and purpose of a business card. A card is not merely a bit of text listing you're name, job title and your address anymore. And just why do people nee...