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Showing posts from January, 2012

Are business cards relevant today?

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If you're in business with a role where you are engaged in meeting other people in business, you'll undoubtedly have a business card. For decades this small 55x90mm (ish) bit of cardboard has been an essential piece of communication. But is it still necessary in today's digital world? Surely people are now more likely to look online for a business or a service, and that usually means looking at a company's website or social media such as Facebook, Twitter or LinkedIn for contact details? Yes, a business card acts as a permanent reminder of a contact name, or a location, or a service, but so can a favourited webpage or computer's address/contacts book. A business card is still relevant, perhaps even more now. Times are changing, that's true, so it's time to think a little differently about the role and purpose of a business card. A card is not merely a bit of text listing you're name, job title and your address anymore. And just why do people nee...

A little cheer up for January from Liv Design

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Marriage – so complicated. Do you think you'll ever understand you're husband?!...

Brisk Star Wars Episode I campaign

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Brisk Iced Tea (a joint venture from Pepsi and Liptons) launches a campaign in the US to promote their products and tie in with the launch of Star Wars Episode I - The Phantom Menace released in 3D in February. The campaign will use TV, digital, radio and cinema adverts, Special Limited Edition packaging and promotions, and a mobile game app called ' Brisksaber '. The campaign features Yoda and Darth Maul. The smartphone app, available via Facebook, iTunes and Android, allows users to play and unlock new characters and objects by using codes found on specially marked packaging. Players can share their scores on Facebook and Twitter, and top-scoring players feature on a leaderboard on Facebook.  A great example of interactive marketing using both online and offline media we think.

Light Up Your Mood

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Christmas and New Year are over for another year. We could all do with a little cheering up in these dark January mornings and evening. What better way to put a smile on your face than with these cute light switch stickers! These Light Up Your Mood Light Switch Stickers , designed by Henrietta Swift, come in three designs: Girls, Boys and Animals and are made from an easy peel vinyl which makes them easy to apply. The sticker sheets have a variety of sticker parts to create your own designs. There should be enough to decorate eight light switches. Check out  Henrietta Swift's website for more information and see all her designs.