Skoda unveils new branding and design language
At the Geneva Motorshow Skoda launches a new brand identity and sets the scene for it's future design direction with it's latest concept car.
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| New (left) v Old (right) |
The new logo retains the classic 'flying arrow' motif but manages to create a simpler, more refined and confident look. It loses the black outer ring (introduced in 1994 to celebrate their 100th anniversary) and also loses the text (new Starbucks logo anyone?). It echoes the classic logo which ran from 1926 to 1990. The modern streamlined logo gives an element of technological simplicity, greater quality and more direct design appeal to match the company's rise from cheap car maker to serious luxury manufacturer.
The new identity is to be used across all of their communication material and dealer network as part of the major 2011 rebranding.
The new Skoda concept car, called the VisionD, looks very much like an Audi which presents the danger of the Volkswagon Audi Group's brands becoming perilously close together. VW needs to ensure it's brands are significantly unique to cater for different target audiences rather than offering the same design and brand elements.
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