Channel 5 rebrands

-
The new Channel 5 logo, copyright Channel 5 Broadcasting Ltd
UK television channel 'FIVE' relaunches with a new brand identity and reverts to their original launch name 'Channel 5' from Valentine's Day (February 14th 2011). The station was bought from RTL by Richard Desmond in July 2010.

Originally launched back in 1997 the Channel aimed to bring something different, fun and exciting to the terrestrial television market. They were the 'fifth' channel, sitting alongside the existing BBC1, BBC2, ITV and Channel 4 stations.

The outgoing Channel 5 logo, copyright Channel 5 Broadcasting Ltd
In 2002 Channel 5 rebranded as five in a bid to become more mainstream and appear more mature, or as they put it, "to address the gap between common perceptions of Five and the new reality of our programming". Channel 5 initially gained a reputation for poor reception and poor programme quality which presumably they tried to shake off with the rebrand to FIVE. The FIVE logo appeared in lowercase letters until 2008 when a refreshed brand had a logo with all uppercase letters.

The new brand aims to bring "fun and great British eccentricity" back to the new season and be "more informative".

Three new video idents are also running from the launch date. Visit thisisfive for more.


Channel 5's other stations are to undergo rebrands too: Fiver is to become 5 Star and Five USA is to change to 5USA.

What do you think? We think it looks like a US or Australian cable channel to us. Have they gone back to their roots? Does the new brand reflect the quality and direction of their programming? Let us know your comments.

Comments

Post a Comment

Popular posts from this blog

The Nissan Cube – thinking outside the box

-
Image
Love it hate it, there's no denying that the Nissan Cube will certainly get you noticed on the road. With it's Manga style looks and unique asymmetrical style it's certainly a quirky design. It's been described (rather harshly) as a "fridge on wheels", a "bonsai minivan" and a "Brinks Mat van that went into a boil wash"... First launched in Japan over ten years ago, the Cube immediately achieved a cult status and was adopted by the stylish, underground and urban set - the ‘denso’, carefree in spirit, unique in mind. It was intended to appeal to young people passionate about being individual and as a lifestyle choice, more than a car. It has gained a huge cult following within the creative sector with appearances in fashion, magazines, video and commercials, and online. The Cube was even voted one of the 50 cars that changed the world by the London Design Museum. Until now the Cube was only available in the UK as an import. To ret
Read more

The Pantone Universe expands...

-
Image
We've featured many of the wonderfully designed Pantone products on Liv Design blog before. Pantone now make a vast range of products, from bags to mugs, notebooks to iPod cases, glasses to Visa cards ! The ever-expanding Pantone Universe continues now extends into home furnishings with these new Folding Chairs and Wallstore from Italian manufacturer Seletti . The  Pantone Wallstore , designed by John Green Designs, is a single piece steel notice board and magazine holder, and is available in Red, Turquoise, Green, Grey, Violet, Pink and Yellow. They also come with 6 magnets. The Pantone Folding Chairs , designed by Seleb, are metal framed with 'synthetic leather' and are available in a range of 10 colours to suit every room. Pantone has a great vision of what there brand is about and who their customer market is for their products. Aimed squarely at the design conscious their products perfectly fit the modern contemporary offices, studios and homes of today.
Read more

Stamp of approval for great Design

-
Image
The Royal Mail focuses again on the design industry, this time focusing on the world’s most iconic British design work of the 20th Century. The stamps were 'carefully seleced' by a panel of experts from the world of design. There are 10 special stamps: the spitfire, mini skirt, mini car, anglepoise lamp, concorde, phone box, Robin Day polyprop chair, Penguin paperback, London Underground map and the Routemaster. Looking at the ones that didn't make the final cut, it makes you proud to be involved in the UK design industry – the harrier, Britain is still a formidable force in the design industry, especially when you consider how small we are compared to the size and might of other countries. Britain still manages to create design classics today in just about every industry, from fashion to food, advertising to automotive, textiles to telecoms. Get those flags flying!
Read more