Citroen launches the 'DS3 by Orla Kiely'

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French car maker Citroen brings a little sunshine to the Springtime by teaming up with Irish graphic and fashion designer Orla Kiely to create a limited edition DS3 range - the DS3 by Orla Kiely Collection. The cars will be a 'limited edition' of 500 cars.

"Collaborating with Citroen and DS3 was such an exciting project as it's so different from all my previous work. I love the designs we've created and the way they're incorporated into the car" stated Orla Kiely.


The limited edition car will be available in four colours, each featuring Orla's iconic 'kitsch' stem and acorn patterns/logo on the roof, window, rear spoiler, leather headrests and carpet mats with a signature on the boot (perhaps a little much?...)


The DS3 by Orla Kiely Collection is based on the HDi 90 manual and includes Bluetooth and USB connectivity in addition to the graphics and colours. The cars are due to be launched Spring 2011.

We'd be cynical to say Citroen are aiming their 'luxury' car squarely at high earning stylish women, but as the car industry struggles to survive, why not? Cars shouldn't an all-male preserve, full of testosterone and 0-60mph times. We spend a lot of time in our cars, we might as well look good doing it. Surely cars are as much an extension of our character as bags and shoes? Nice one Citroen, let's have more style on the road!

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