Illamasqua's 'The Art of Darkness' by Propaganda
London based alternative make-up brand llamasqua continues to build upon it's rich club, film and theatre heritage with a daring and fantasy themed Autumn and Winter collection entitled 'The Art of Darkness'.
llamasqua who recently celebrated their first birthday promotes the right to experiment and self-expression through the way you look.
Leeds agency Propaganda created the brand identity, packaging, product brochures and promotional material with lovely photography by Tim Brett Day.
Leeds agency Propaganda created the brand identity, packaging, product brochures and promotional material with lovely photography by Tim Brett Day.
As part of the brand a mythical/fantasy back-story was created filled with character stories and mythical beasts and a gothic setting.
At Liv Design we think the completed campaign perfectly captures the brand, creating a tempting fantasy gothic world in which to explore, showcase and encourage the freedom and experimentation of the products. Brilliantly done.
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