Selfridges fantastic new window display

Here's a beautiful new window display at Selfridges on Oxford Street in London which we visited at the weekend. It's a display of 'Dog Lamps' but there doesn't seem to be any further information about them. We want one...

There's something great about the window displays of big department stores. They put effort, thought and creativity into their shop window displays. It's not merely a promo for products available in-store, it's an expression of what they stand for, a key part of their brand that sets them apart form High Street stores. It makes the visit an experience in itself rather than just a shopping trip.

Part art gallery, part tourist attraction, part creative exercise, it works in attracting attention and inviting customers inside. Perhaps a little self-indulgent but that never does any harm. Old school thinking with a modern interpretation for today's marketing aware customers. You don't get this at Debenhams...