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Showing posts from June, 2010

Mini - How not to do PR

If you've got a good brand or product, why not shout about it. In fact, we'd recommend you do! Be confident and proud. Take Mini for example. They've got a great product range, a great brand, full of character and the ability for customers to individualise their purchases (and spend lots of money). With top notch build quality, nippy and with good handling, who do you think they see their competitors as? Porsche... Well, according to Mini USA they do. So in a great PR opportunity (according to them at the time...) they thought it would be great idea to have a little pop at Porsche and goad them into having a little race, a face-off.  After all, what did they have to lose? Porsche were obviously above all the taunting and politely declined. Repeatedly. Until Mini went ahead and organised a race anyway and flew a private airplane over Porsche's US headquarters towing a banner reading "Dear Porsche, Bring It! Love, Mini". So Porsche took them to task. And Mi...

Mansfield 2020 Annual Review

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Liv Design are pleased to have just completed work on the 20th Anniversary Annual Review for regional business and networking group 'Mansfield 2020'. Liv Design won the work after successfully pitching against other regional design agencies earlier in the year.

Liv Design helps to promote University of Nottingham IT Services

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We were asked to design a banner and literature for the University of Nottingham to showcase and promote their Information Services core offerings. The University offers a wide variety of Information Technology and Library services  for students  ranging from library resources, laptop provision, to virtual learning environments and IT support. We were asked to create bright, dynamic promotional material which would be used at University open days, education events and exhibitions to promote the services that they provide seven days a week, day and night. We created a Sun and Moon graphic to represent the 24/7 theme and which was applied to a leaflet and bannerstand.  The bannerstand was an electronic bannerstand where the graphic constantly moves. This created a feeling of a whole day and night cycle where the graphic moves from dusk until dawn and throughout the night! The 24/7 neon logo adding to the 'out of hours' feeling.  A supporting leaflet was also pro...