Perrier adds brand sex appeal with Dita Von Teese

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Brands are always linking up with each other for a bit of self-promotion and mutually beneficial marketing and brand advertising. There have been a number of beautifully designed, highly desirable 'Limited Edition' products from drinks manufacturers recently including Paul Smith and Evian, Puma and Red Bull, Moet & Chandon and Swarovski, Evian and Paul Smith to name a few.


Iconic French brand Perrier takes it a step further with their new brand tie in with American burlesque artist and model, Dita von Teese.

The packaging will only be available for a limited time over the Summer and at present is only available in France. The designs run across a wide range of the Perrier packaging including both glass and plastic bottles and cans.

The tie in works perfectly for Perrier, adding a touch of glamour, French sexiness, and retro 50s chic, but we can't see exactly how it benefits Dita (excluding the paycheck of course).

For more check out the saucy yet beautifully designed website perrierbydita.com

I doubt we'll be seeing any cleavage or underwear appearing on any UK packaging any time soon, but I can't wait for the Buxton Water and Sam Fox tie in. I'll put it to them...

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