Liv Design's top 10 design and style predictions for 2010
Without sounding like a 'trend forecasting' company we thought we'd share our views on what we think will happen in design for 2010. It's a broad brushstroke and covers a wide variety of media, but focusing on design and style in general. Based on how styles have been changing over the past 12 months and what's been happening in the design industry as a whole, here's what we think you can expect to see more of across the creative industry this year.
1). The Moustache
Expect to see a variety of manly top lip creations appearing in stylish promotions and advertising across the world. A mix of 70s, 80s and turn of the century wax creations will provide a host of Tom Selleck, Kitchener and Sherlock Holmes look-a-likes.
2). Colour
Garish florescent 80s colours will disappear, thankfully, having been done to death over the past year. The use of White in product and automotive design will fade away with the public hungry for something a little warmer and exciting after a predicted long and cold winter. Expect to see soothing colours like Petrol and Teal Blues and Coral and Peach Oranges creeping in throughout the summer, particularly in fashion.
3). Cultural/Ethnic Art
With a wealth of international events in the limelight this year the focus will be on celebrating 'global heritage'. Illustration will move away from blocky simple 80s styles of recent years to a more purposeful with style with character. We predict an explosion of tribal art based designs inspired by African, Aboriginal, Indian and Nordic heritage.
4). Sport based design
With the World Cup in South Africa, the Commonwealth Games in India and the Winter Olympics in Canada all happening in 2010 you can expect to see a Sport theme appearing across every design platform in some form or other.
5). The 4x4 comeback
With ground-breaking new models coming out this year from Nissan and Mini, and a bad winter for many, plus petrol and diesel now the same price, expect a resurgence in the 4x4 market. You will see an increase in advertising from all the major manufacturers as they compete for your precious pounds in the press, online and on TV.
6). Touchscreen technology
With the success of 'superphones' such as the iPhone and new phones coming out from Microsoft, Nokia and even Google, expect the touchscreen market to go crazy. Apple are rumoured to be releasing a touchscreen tablet early this year (think large iPhone), as are Microsoft and HP. Expect to see a plethora of tech including laptops, desktop computers and even TVs to follow suit throughout the year.
7). 3D
You may have noticed at the end of 2009 there seemed to be a whole host of films released in '3D'. Forget the old red and blue headache inducing glasses, this is the next generation. Sony, Samsung, Mitsubishi and Panasonic are all investing heavily in new technology to bring both film and TV to the large and small screen – hopefully ensuring it's longevity and ensuring credibility. The technology uses Polarized glasses or LCD shutter glasses that allow your eye to view images from different angles from specially filmed 3D cameras. The technology may open a whole new exciting avenue for advertising, particularly online.
8). A lighter shade of Green
With time and money more important for businesses, good intentions and saving the planet may not be the focus for many. Instead of putting effort into making as green a product as possible the focus will shift more towards cost saving. We've seen many clients and companies move away from recycled materials to using sustainable materials instead to save costs (especially for paper stock). Being seen to be 'green' doesn't hold the elitist cache that it used to as it becomes more mainstream for business, meaning companies are moving on for a new unique selling point. We'll see a rise in ethical products rather than green.
9). The flash
There was a time you couldn't open a magazine or read an ad without a corner flash shouting offers and benefits at you. Promotional items and literature are becoming more detailed and potentially more confusing as headlines and USPs merge and become cluttered. We predict a revival of starbursts and corner triangles appearing in print and on websites soon!
10). Vintage Print
There's been an overload of grunge for the past few years - splats, rips, tears, dribbles. All indicative of a relatively negative and worrying period for society as a whole. That, and an obsession with all things gothic and vampiric... With a desire for happier and simpler times, but keeping with an ongoing distressed/retro design theme, a trip back to the earlier days of print may be in order. Expect to see misregistering, tints and tonal effects, and a resurgence of large mixed font typographical designs.
1). The Moustache
Expect to see a variety of manly top lip creations appearing in stylish promotions and advertising across the world. A mix of 70s, 80s and turn of the century wax creations will provide a host of Tom Selleck, Kitchener and Sherlock Holmes look-a-likes.
2). Colour
Garish florescent 80s colours will disappear, thankfully, having been done to death over the past year. The use of White in product and automotive design will fade away with the public hungry for something a little warmer and exciting after a predicted long and cold winter. Expect to see soothing colours like Petrol and Teal Blues and Coral and Peach Oranges creeping in throughout the summer, particularly in fashion.
3). Cultural/Ethnic Art
With a wealth of international events in the limelight this year the focus will be on celebrating 'global heritage'. Illustration will move away from blocky simple 80s styles of recent years to a more purposeful with style with character. We predict an explosion of tribal art based designs inspired by African, Aboriginal, Indian and Nordic heritage.
4). Sport based design
With the World Cup in South Africa, the Commonwealth Games in India and the Winter Olympics in Canada all happening in 2010 you can expect to see a Sport theme appearing across every design platform in some form or other.
5). The 4x4 comeback
With ground-breaking new models coming out this year from Nissan and Mini, and a bad winter for many, plus petrol and diesel now the same price, expect a resurgence in the 4x4 market. You will see an increase in advertising from all the major manufacturers as they compete for your precious pounds in the press, online and on TV.
6). Touchscreen technology
With the success of 'superphones' such as the iPhone and new phones coming out from Microsoft, Nokia and even Google, expect the touchscreen market to go crazy. Apple are rumoured to be releasing a touchscreen tablet early this year (think large iPhone), as are Microsoft and HP. Expect to see a plethora of tech including laptops, desktop computers and even TVs to follow suit throughout the year.
7). 3D
You may have noticed at the end of 2009 there seemed to be a whole host of films released in '3D'. Forget the old red and blue headache inducing glasses, this is the next generation. Sony, Samsung, Mitsubishi and Panasonic are all investing heavily in new technology to bring both film and TV to the large and small screen – hopefully ensuring it's longevity and ensuring credibility. The technology uses Polarized glasses or LCD shutter glasses that allow your eye to view images from different angles from specially filmed 3D cameras. The technology may open a whole new exciting avenue for advertising, particularly online.
8). A lighter shade of Green
With time and money more important for businesses, good intentions and saving the planet may not be the focus for many. Instead of putting effort into making as green a product as possible the focus will shift more towards cost saving. We've seen many clients and companies move away from recycled materials to using sustainable materials instead to save costs (especially for paper stock). Being seen to be 'green' doesn't hold the elitist cache that it used to as it becomes more mainstream for business, meaning companies are moving on for a new unique selling point. We'll see a rise in ethical products rather than green.
9). The flash
There was a time you couldn't open a magazine or read an ad without a corner flash shouting offers and benefits at you. Promotional items and literature are becoming more detailed and potentially more confusing as headlines and USPs merge and become cluttered. We predict a revival of starbursts and corner triangles appearing in print and on websites soon!
10). Vintage Print
There's been an overload of grunge for the past few years - splats, rips, tears, dribbles. All indicative of a relatively negative and worrying period for society as a whole. That, and an obsession with all things gothic and vampiric... With a desire for happier and simpler times, but keeping with an ongoing distressed/retro design theme, a trip back to the earlier days of print may be in order. Expect to see misregistering, tints and tonal effects, and a resurgence of large mixed font typographical designs.
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