The power of Graphic Design – bitesize design from Liv Design, Nottingham
We thought it might be a good idea to share a few 'Liv Design tips' over the next few months. We're going to take a brief look at graphic design and branding and how important a role design plays in influencing you and affecting your daily actions.
Have you ever been to a business event, seminar or show and noticed a leaflet that catches your eye and makes you pick it up and say 'oooh, this is nice'? Have you ever found yourself in a newsagents or bookstore and you bought something that you didn't go in to buy just because it looked good?
Good creative design has a huge amount of potential power. It has the ability to form an emotional connection between a product and a buyer in a split second. Any printed material, any design piece, is all about appealing to the senses – sight, sound, smell, touch, even taste! They all play their part to entice. Firstly you might see something that you find appealing. This stimulates the brain. Human nature (curiousity or a desire to learn and explore) makes you want to interact – pick up and touch. A 3-dimensional object has to be touched, picked up, examined, opened, flicked through in order for the brain to make a full examination and analysis. It might be then that the smell of newly printed material heightens this experience further. Every extra piece of interaction or information builds the experience. Good design + Good creative + Good print = Good outcome. Increased sensory input stimulates the brain. Subjection to repeated stimulation will create recognition and association. This is where clever branding comes in...
Have you ever been to a business event, seminar or show and noticed a leaflet that catches your eye and makes you pick it up and say 'oooh, this is nice'? Have you ever found yourself in a newsagents or bookstore and you bought something that you didn't go in to buy just because it looked good?
Good creative design has a huge amount of potential power. It has the ability to form an emotional connection between a product and a buyer in a split second. Any printed material, any design piece, is all about appealing to the senses – sight, sound, smell, touch, even taste! They all play their part to entice. Firstly you might see something that you find appealing. This stimulates the brain. Human nature (curiousity or a desire to learn and explore) makes you want to interact – pick up and touch. A 3-dimensional object has to be touched, picked up, examined, opened, flicked through in order for the brain to make a full examination and analysis. It might be then that the smell of newly printed material heightens this experience further. Every extra piece of interaction or information builds the experience. Good design + Good creative + Good print = Good outcome. Increased sensory input stimulates the brain. Subjection to repeated stimulation will create recognition and association. This is where clever branding comes in...
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