Eight principles of fun

-
Uplifting little flash film to brighten your day
http://www.eightprinciples.com/

Comments

Post a Comment

Popular posts from this blog

The Nissan Cube – thinking outside the box

-
Image
Love it hate it, there's no denying that the Nissan Cube will certainly get you noticed on the road. With it's Manga style looks and unique asymmetrical style it's certainly a quirky design. It's been described (rather harshly) as a "fridge on wheels", a "bonsai minivan" and a "Brinks Mat van that went into a boil wash"... First launched in Japan over ten years ago, the Cube immediately achieved a cult status and was adopted by the stylish, underground and urban set - the ‘denso’, carefree in spirit, unique in mind. It was intended to appeal to young people passionate about being individual and as a lifestyle choice, more than a car. It has gained a huge cult following within the creative sector with appearances in fashion, magazines, video and commercials, and online. The Cube was even voted one of the 50 cars that changed the world by the London Design Museum. Until now the Cube was only available in the UK as an import. To ret...
Read more

Advertising – a bite size guide

-
'Advertising' is such a vague term. Everything that you do to showcase your company, service or product is in effect 'advertising'. It covers a wide area and a broad range of media. From conventional media like TV, radio, press, sponsorship and outdoor, to more modern formats such as html emails, online, viral and social media – it's all advertising. So what route should you take? Well, it depends on what you want to achieve. Firstly, you need to have a plan. Without an effective conclusion how do you expect to know where to start? I don't want to run a whole Marketing article here but make sure you set yourself measurable targets or goals. Have parameters in place. It might be that you want to drive sales up by X%, or you might want to attract Y more visits to your website, or even find Y more distributors and suppliers etc. Secondly, set yourself a budget. You can do this as a percentage of profit, or as a rate based on your projected return. Look at spend pe...
Read more

Straplines – an essential part of your brand?

-
Image
Strapline, tagline, hook, sign-off, signature, throwaway line, slogans... call them what you will. There are dozens of marketing terms for them, they all pretty much amount to the same thing – a memorable slogan attached to a brand to establish a brief summary of the company, product or service. Every consumer focussed company should have one as part of it's brand arsenal. It's an essential part of the brand, perhaps as useful or necessary as your logo. Take these popular phrases for example. Is there anyone who hasn't heard of these? – The future's bright, the future's orange. – A Mars a day helps you work, rest and play. – Vorsprung durch Technik – For mash get Smash – Every little helps Just by reading these you know exactly who the company is, you know what products they make, the quality, range, tone etc. You can remember the logo and possibly even the ads, whether on TV or printed. All from half a dozen well thought out words. Essentially, all a strapline is i...
Read more