Ed Hardy Wine

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It seems everyone is rolling their brands into the wine market lately (Alfa, Ducati, Marylyn Monroe, even Elvis..) and now tattoo-themed streetwear clothing brand Ed Hardy is getting in on the act.

Ed Hardy creator Christian Audigier is slowly building and expanding Ed Hardy's brand range, with his wild rock style graphic designs appearing on many types of merchandise, including T-shirts, purses, perfume, socks, sunglasses, barware, bedding, swimwear and underwear. Audigier even has plans to create a new line of Ed Hardy toothbrushes!

For such an edgy rebellious brand image, surely whiskey or beer would be a little more appropriate than the sophisticated, relaxed wine market?

Here at Liv Design we love Ed Hardy stuff. They're a little lairy and crazy, and popular with celebs. Ed Hardy wines might be good for the wine industry, but is it right for the Ed Hardy brand? Putting your name on anything ultimately diminishes a brand. Or maybe it's just very clever branding, showing how a rebellious brand can ignore the rules and the critics...

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