New Kia Soul website


This is a funky little website for Kia's cool new small car, the Kia Soul, aimed at the style conscious. The website fits to full screen and looks like a PC desktop with some really humourous and quirky icons on the left. If you click on the Frying Pan for example a fried egg flips up onto the screen and slides down, and the Rocket flies around the screen before a 'recommend a friend' pop up appears. The emphasis is aimed squarely at fun. Websites should be fun and full of character. After all they are part of the brand. And if you are showcasing a fun and cheeky product, the website can't be a formal template styled affair. The beauty is in the detail and the little quirky touches which make a it appealing to a more youthful target audience that Kia currently doesn't attract.

As for the car, we're not too sure about the 'Dragon' edition... a little American for UK tastes?

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