The importance of design

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In the 2008 national survey by the Design Council, more than half (54%) of UK businesses are planning to use design to help them survive the credit crunch, and 30% of businesses also regarded design as an integral part of their operations (up from 15% three years ago) according to the DBA.

Of the 1,500 UK firms surveyed again over half (53%) regarded design as being critical to achieving business objectives over the next 3 years.

It's clear that Design plays an increasingly important role in the success of a business.

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