breathingearth.net

It's not often that a website comes along that blows us away. breathingearth.net however is one of those. It's a view of the planet as a 'living creature' in simulated real time (based on 'accurate information'), showing the planet's population, the current births, deaths and CO2 emissions. It's so addictive. You can can sit and watch it for ages. It's such a clever way of getting across the message in such an impactful and simple way. It shows how a good, simple and clear website can be such an essential tool in communicating your message. The Breathing Earth website has received over 1.4 million visitors since it's launch in 2006.