Ducati rebrand

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Ducati has taken the opportunity to rebrand just in time for the lauch of the new 2009 motorcycle range. According to their website "The new logo celebrates the unique thrill of the corner, where a Ducati bike really packs a punch like no other. A curve is framed within a red shield, symbolising victory and the Italian racing colour, with the classic Ducati script emblazoned above it."

It's an evolution of the current logo, taking the word 'Ducati' and merely adding it to a 3D shield shape similar to the Ducati Corse team logo. It follows in the footsteps of many other new automotive logo redesigns that have gone all silky and three dimensional recently including Vauxhall and Fiat.

A 'mood' video is also available to watch, but to be honest I don't think it captures the 'passion' or 'heart' of the Ducati brand quite well enough but it does feature some of their beautiful classic logos. Check it out at www.ducati.com/news/08/news023/news023.jhtml

We'll see how they implement the logo onto the bikes, or if they leave the text only logo as it is at present.

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