Honda TV ads

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Honda continue to build their reputation for thoughtful, creative advertising with a new TV advert. It was the first ever live 3 minute ad shown on UK TV, appearing on Channel 4 at 8.10pm on 29th May 2008. It featured a group of skydivers who managed to successfully spell out the letters of 'HONDA' in sequence. It was created by Wieden+Kennedy and 4 Creative. Honda continue to successfully portray and develop their brand ethos of 'Difficult is worth doing'.
Check out the new ad (along with some of the other great ads such as the 'Grrr' Diesel ad) at www.honda.co.uk/

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