Apple TV

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Apple launched it's "Apple TV" this year to mixed reviews. According to MacUser sales of Apple TV are proving extremely disappointing. It's suggested that Apple has only managed to sell 400,000 so far this year which is far less than the speculated one million estimate.

I'm not sure of the purpose of the £200+ Apple TV. You can watch your home movies, music, photos, movie trailers and podcasts from your iTunes library wirelessly from your computer. Isn't that a little expensive just to transfer the 'flavour of the week' files that are already on your computer?

Is there a desire for iTunes video? Is there a limit to how many YouTube videos and movie trailers people want to watch? Will low sales affect sales of other Apple devices? So what about the future of iTunes video, and does this mean the iPhone and the iPod touch have limited desirability and purpose? With the iphone and ipod range surely on everyone's Christmas list this year I'm sure Apple aren't too worried. However, the iPod is apparently one of the most 'unused' presents – everyone wants one but many either don't need it, or use it, so time will tell on the iPhone's longevity too.

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