Interbuild 07

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Spent the day at Interbuild 07 at the NEC in Birmingham today. It's a trade-only show for the building and construction industry but it's not as bad as it sounds! It's great to see the latest new products, gadgets and construction techniques which will filter down to the consumer, including lots of green and eco-friendly techniques. You can gets the latest info from companies from all over the world (notably whole areas for Chinese, German and Danish exhibitors).

You can always tell the companies with money and their own marketing departments – big expensive stands with plasma screens, plenty of literature and instant demonstrations. In any market, it's perhaps not only the 'wow' factor that attracts customers though. Bigger isn't always better. A concise message with a clean, clear brand identity will make it easier to sell your product.

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