The future of exhibitions
Myself and Tamara from Liv Design went to the Motorcycle Show at the NEC this weekend. I've personally been nearly every year for the past 15 years or so, so as usual I was full of excitement at seeing the latest manufacturers products, visions of upcoming technology and the latest designs. Now I already knew that Honda had pulled out, a result of it's ongoing struggle to save costs in light of the credit crunch, so fair enough. What we weren't prepared for though was what could only be described as a route by the rest of the motorcycle manufacturers. Now given that the show is described as 'international motorcycle and scooter show' you would think that the whole industry had gathered to showcase it's wares to the hungry and lucrative UK market. Not so. Missing were Harley Davidson, Honda, Moto Guzzi, Aprilia, MV Augusta, Peugeot and Gilera. Ducati had a tiny stand with just TWO bikes on and US brand Buell are no more having been scrapped by owner Harley David